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Goodbye JuicyCampus

February 6, 2009

Yesterday had to be one of the greatest days in the history of the .com industry. Possibly the worst website ever created, JuicyCampus.com, announced that it would be shutting down for good. As I was getting my daily dose of technology news from http://www.TechCrunch.com, I came across this post, “JuicyCampus Dries Up” and almost shit my pants with excitement. I first heard about JuicyCampus probably like 2 years ago, when it was in Beta testing stage. I’m assuming that most of you out there know what it is, but for those that don’t, it’s basically a place to talk shit without people knowing who you are. A place for all those people out there who are too scared to voice their true feelings face to face, so they use an anonymous website to talk about how much they hate or dislike so and so. The worst part about this website was that the content wasn’t really monitored, meaning that there were a ton of racist/anti-Semitic/hate based posts throughout the website. I rarely wasted 5 minutes of my time to actually visit this so called “website”, but whenever I would check it, I would see posts about how much people hated the rich jews from New York at Indiana, crying about how they have no money and all the rich Jews do is throw it back in their faces. Now, I don’t have a problem with having this opinion, as there are a lot of people out there who hate rich, East Coast Jews. But the fact that this website provided an outlet for these college kids to hate on these people without having to show their face is unfortunate.

As a business venture in general, JuicyCampus was a terrible idea. They didn’t have any steady revenue stream, and the CEO even admits on his blog post about the site closing that “Unfortunately, even with great traffic and strong user loyalty, a business can’t survive and grow without a steady stream of revenue to support it.” Well Mr JuicyCampus CEO, shouldn’t ya have thought about this before you launched this piece of poop website you call a business? Any internet entrepreneur will tell you the first thing you need when launching a .com business is some type of advertising/revenue stream. Guess he didn’t think of this when he came up with the genius idea for JuicyCampus. Regardless, we should thank the CEO for being dumb enough to wait until his business failed to realize that you need a revenue stream to support an internet based business. We can all be happy to say that JuicyCampus is now extinct. It’s like music to my ears.

 

By Peter Margulies

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